Mutuel Play has been rewarded with a full double page spread in the Buzz Bingo internal newspaper that goes out to all club and head office staff members. The article gives some great exposure of the Mutuel Play exclusive titles with Buzz Bingo so that staff are well versed in the game features and key selling points that they can in turn relay to customers.
Rhys Owen, CEO and Founder of Mutuel Play had this to say; “as we look to launch more omni-channel content through our close collaborative partnership it will become increasingly important that staff members across both the retail and digital business are completely au fait with the games we’re launching to have the best chance of succeeding. A lot of investment goes into the games from both businesses and if we don’t give them the right platform they won’t find the right audience. New games have a short window to succeed and everyone across both businesses needs to be on their game for the games best chance of becoming a top ten performer. I am confident that as we grow stronger as a partnership we’ll find the right formula to ensure both businesses gain the biggest return on investment on the games.”
Stevie Shaves, Chief Digital Officer at Buzz Group Limited, echoed Rhys’s sentiments and had this to say, “We’ve been working on ensuring that we work better and more efficiently as a business and the launch of our internal newspaper and colleague app are helping transform the way we communicate updates across the business (retail and digital).
For the business to succeed as a single unit it’s imperative the retail business is aware of what we’re doing online and vice versa.
The close work we’re doing with Mutuel Play is a great example of how we want to let the rest of the business know what great projects we’re working on.
The games Mutuel Play have launched online to date have been performing great and we want our retail players to also have the opportunity to experience games that they wouldn’t find anywhere else online.
Additionally, two of the titles we launched in 2018 also launched in club with more games being converted to our cabinets soon; we need our colleagues to know all of the key USP’s of these games to help drive cross sell between our omni-channel business.
Mutuel Play is also working on some great looking games throughout the rest of 2019 for our online site and they’ll be landing in future editions of our internal newspaper. I’m really looking forward to our players enjoying experiencing them.”