ICE Show at ExCel 7-9th February 2017

Mutuel Play > News > Events > ICE Show at ExCel 7-9th February 2017

london ice 2017 phil taylor

They also stole the show by inviting visitors to watch a British versus Dutch Darts battle to show off their new super hero based darts themed slot. The Mutuel team queued afterwards for their very own signed dart board from one of the top players of our generation. Rhys was seen waiting for over an hour so he could get a picture with Phil Taylor and Raymond Van Barneveld.

It was great to see new an exciting content from both NetEnt with their VR Live Roulette product and IGT’s skill based racing games. The future it would seem lies with more a more immersive and engaging gaming experience where players can not only get a better look and feel at the game but also influence the outcome.

Rhys Owen had this to say about the conference, “this was my 10th year at ICE, and although a lot doesn’t change year on year, it did feel like a lot had moved on. Somethings will never change like slots will always be the Cash Cow of the casino industry but there is a growing presence of companies looking more at BI and AI. I think it bodes well for the consumer as the race will be to find ways of continually tailoring the products to meet individual needs rather than the needs of the masses or the segment. I hope that next year Mutuel Play will have a bigger footprint at and eventually within the next 3-5 years perhaps have a small stand of our own.”